RE4Y: Chapter 1: The Basics of Social Commerce

Course Overview

This course provides an introduction to Social Commerce—a form of commerce where social media platforms play a central role. Participants will gain an in-depth understanding of how social media can be leveraged as an effective channel for marketing and selling products and services.

The course focuses on principles, strategies, and practical tools for integrating commerce with social engagement, enabling businesses to reach new audiences and enhance the customer experience.